A Better
Analytics Plugin

Active Analytics: Measure WordPress Performance Automatically

Active Analytics is a WordPress-tailored analytics plugin, privacy-enhanced, lightweight solution for tracking what really matters: real time activity, most visited pages, the best referrers and day-to-day/month-to-month users/pageviews statistics.

Active Analytics WordPress Plugin

Understand your customers better than ever. Get all of your customer data — automatically — in your WordPress dashboard. What are you waiting for?

No tracking code, maintenance, or engineering required. Privacy-enhanced.

Simple Metrics: Get all the important stats on one single page. No training necessary.

Lightweight Script: Bloated analytics scripts can slow down your website. Active Analytics adds <1 KB page weight.

Privacy Focused: Built with privacy of your visitors in mind. No need to annoy them with a cookie/GDPR consent banner. No cookies and no sessions.

Why Active Analytics?

Google Analytics 4 (GA4) is overkill for most website owners. It’s a powerful but complex tool that takes time to understand and requires training. Google Analytics 4 (GA4) collects way too many data points, and it’s not easy to see what you require at a glance.

Active Analytics is easy to use and understand, with no training or prior experience necessary. Active Analytics cuts through the noise by presenting all the important website traffic insights and metrics.

There are no layers of navigational menus, there is no need to create custom reports. You get all the essential web analytics at a glance, so you can focus on creating a better site.