Note: This is a module for Perfex CRM. Not a standalone script.

Brief description

Google Analytics Module is a powerful and comprehensive analytics solution designed to give businesses, marketing teams, and data analysts deep insights into user behavior, campaign performance, e-commerce metrics, and platform engagement. This module is an enhanced layer on top of Google Analytics, built to provide granular tracking, custom reporting, and flexible data management for better decision-making and strategic planning.

Module Features

Metrics Management::
- Ecommerce: ARPPU, ARPU, Add to Carts, Average Purchase Revenue, Average Purchase Revenue per User, Cart to View Rate, Checkouts, Ecommerce Purchases, First Time Purchasers, First-time Purchaser Rate, First-time Purchasers per New User, Item List Click Through Rate, Item View Events, Item-list Click Events, Item-list View Events, Promotion Clicks, Promotion Views, Purchase Revenue, Purchase to View Rate, Purchaser Rate, Shipping Amount, Tax Amount, Total Purchasers, Total Revenue, Transactions, Transactions per Purchaser.
- Event Tracking: Event Count, Event Count Per User, Event Value, Events per Session, Key Events, Publisher Ad Clicks, Publisher Ad Impressions.
- Page Tracking: Bounce Rate, Screen Page Views per Session, Screen Page Views per User, Views.
- Session: Engaged Sessions, Engagement Rate, Session Key Event Rate, Sessions, Sessions per User.
- Users: 1-Day Active Users, 28-Day Active Users, 7-Day Active Users, Active Users, Average Session Duration, Crash Affected Users, Crash Free Users Rate, DAU / MAU, DAU / WAU, New Users, Total Users, User Engagement, User Key Event Rate, WAU / MAU.
Analytics::
- Acquisition: All, Organic Search, Paid Search, Direct, Social, Referral, Display, Email, Video, Paid Social
- Audience: Location, Language, Age, Devices, Gender, Browser, Operating System, Interests, New vs Returning
- Conversions: Campaigns, Ecommerce
- Pages: All, Landing Pages, Path, Title, Content Group
- Event
Workspace Management
Properties Management

Demo

Google Analytics Demo

Set-up

Included documentation will help you upload and activate the module inside Perfex CRM, if you are not aware on how to do it.

Support

Our support team is always around to help. Feel free to raise a support ticket.
Guys from support department will get back to you as soon as possible with a reply, guiding you through any issues.

Changelog

Version 1.0.0 / 2025-03-25

    Initial version

Google Analytics module for Perfex CRM