ProfitPulse — WooCommerce Profit Calculator | Track Costs, Margins & Profit in Real Time

ProfitPulse is a powerful WooCommerce profit calculator plugin that brings full profitability visibility to your WordPress store. Set product costs (COGS), track real-time margins, refunds, and generate advanced profit reports — all from your WooCommerce dashboard.

Stop guessing and start knowing exactly how much profit every product and every order generates.

Whether you sell physical products, digital goods, or subscriptions — ProfitPulse gives you the clarity you need to make smarter pricing decisions and grow your bottom line.

Why Choose ProfitPulse?

Real-time profit tracking for every WooCommerce order
Per-product & per-variation cost management (Fixed, Percent, or Inherited)
Refund analytics with automatic net revenue calculation
Beautiful profit reports with interactive charts & period comparison
Inventory valuation showing stock value at cost and retail
CSV & PDF export for bookkeeping and analytics
Email digest — weekly/monthly profit summaries to your inbox
Smart alerts — profit threshold & low-stock notifications
Slack & Discord webhook integration
HPOS compatible — works with WooCommerce High-Performance Order Storage
REST API & Webhooks for external system integration
Developer friendly — extensible with WordPress filters
Performance optimised — meta preloading & smart report caching
Translation ready — full i18n support

Profit Reports & Analytics

Navigate to ProfitPulse → Reports to access a powerful analytics dashboard built specifically for WooCommerce store owners.

Revenue Tracking — Total revenue across any selected period
Total Refunds — Track refunds across orders and products
Net Revenue — Automatically calculated as revenue minus refunds
Total Cost — Cost of goods including shipping, handling, and advertising
Total Profit — Your real earnings after all deductions
Average Margin — Store-wide profit margin percentage
Orders with Refunds — Count of refunded orders in the selected period

Inventory Summary

ProfitPulse also includes a store inventory overview inside reports:

Inventory Value at Cost — Total stock value based on product costs
Retail Inventory Value — Stock value based on product selling price
Stock Units Count — Total number of items in inventory
Potential Profit — Estimated profit if all stock sells at current prices

Advanced Report Controls

Date Range Presets — Last 7 days, This month, Last quarter, Year to date
Period Comparison — Compare current vs previous period with percentage change
Category Filtering — Analyse profit by WooCommerce category
Configurable Top Products Table — Choose which columns to display (Revenue, Cost, Refunds, Profit, Margin)
Custom Top Product Limits — Show 5, 10, 25, or 50 products
Timezone-aware reports using WordPress timezone
Large store support with optimized report caching and time limits

Interactive Charts

Profit Trend Chart — Daily revenue, cost, refunds & profit
Top Products Bar Chart — Visual ranking of most profitable products
Category Pie Chart — Profit distribution by category
Cost Breakdown Chart — Compare costs, advertising, and profit
Refund Trend — Daily refund tracking in reports

Per-Product Cost Management

Set product costs in three flexible ways to match your business model:

Individual Product Settings — Configure costs inside the ProfitPulse tab in product edit screen
Bulk Cost Manager — Export all product cost data as CSV, edit in Excel or Google Sheets, and re-import instantly
Global Default Costs — Define fallback cost rules for products without overrides

Cost Fields Per Product & Variation

Cost Mode — Inherit, Fixed, or Percentage of selling price
Fixed Cost / Percent Cost — Per-unit cost of goods
Shipping Cost / unit — Optional per-unit shipping cost
Handling Cost / unit — Optional per-unit handling cost
Advertising Cost / unit — Optional per-unit ad spend
Cost History — Logged changes for auditing

For Variable Products, each variation has its own set of cost fields.

Order Profit Analysis

Orders List Column — Cost and Profit columns added to WooCommerce orders list
Sortable Order Columns — Sort by profit or cost directly in admin
Order Edit Screen — Full per-item profit breakdown
Bulk Export — Export profit data for multiple orders
WooCommerce Analytics Integration — Cost and Profit columns in Analytics Orders report

Products List Enhancements

Cost / Margin Column — Sortable column showing cost and margin %
Smart Filters — Filter products without cost or with low margins
Quick “Set Cost” row action

Calculation Settings

Include Shipping
Include Tax
Include Fees
Include Advertising Cost

Automation & Notifications

Email Digest

Weekly or monthly automated profit summaries
Custom recipient email
Optional CSV attachment
Send Test Email button

Profit Alerts

Email alerts when profit goes above or below threshold
Daily or weekly monitoring

Low Stock Alerts

Alerts for high-profit products running low on stock
Custom stock threshold and minimum profit requirement

Slack & Discord Webhooks

Send reports and alerts to Slack or Discord
Simple webhook configuration

REST API & Webhooks

/wp-json/profitpulse/v1/products/{id}/profit-data
/wp-json/profitpulse/v1/orders/{id}/profit
/wp-json/profitpulse/v1/report

Automatically send order profit data to external systems via webhook when orders are completed or processing.

Developer Hooks & Filters

profitpulse_cost
profitpulse_cost_from_external
profitpulse_profit_breakdown
profitpulse_debug

Onboarding Wizard

ProfitPulse includes a 3-step setup wizard that helps configure cost settings, reports, and email digest in minutes.

Requirements

WordPress 6.0+
WooCommerce 7.0+
PHP 7.4+
Tested up to WordPress 6.7
Tested up to WooCommerce 9.0
HPOS compatible

Changelog

Version 1.2.0 — 2026-02-26

Refund analytics added to reports
Total Refunds card and per-product refund tracking
Net Revenue calculation (Revenue − Refunds)
Orders with refunds count added to reports and exports
Refund comparison in period analysis
Refund trend added to profit chart
Inventory valuation summary added to reports
REST API report endpoint now includes refund data
Configurable Top Products table columns
Customizable number of Top Products displayed
Optional visibility toggle for Total Refunds card
Timezone-aware report presets using WordPress timezone
Report cache improvements and automatic invalidation
Performance improvements for large date ranges
Date range validation and maximum 365-day range
Improved report export and digest data
All new UI strings translatable and properly escaped

Version 1.1.0 — 2026-02-25

Fixed infinite recursion on order edit page
Fixed admin order screen loading issue
Batch loading optimization for product categories
Bulk Cost Manager performance improvements
Reduced redundant database queries

Version 1.0.1 — 2026-02-17

Cost column added to orders list
Sortable Cost and Profit columns
Order cost/profit caching for performance
WooCommerce Analytics integration
Orders report CSV export support
Improved translation coverage

Version 1.0.0 — 2026-02-16

Initial release
Per-product cost management
Profit reports with charts
Email digest and alerts
Bulk cost manager
REST API and webhooks
HPOS support
Onboarding wizard
CSV & PDF exports

Support & Documentation

Documentation — Included with plugin
Support Portal — https://teconce.ticksy.com/
Response Time — Usually within 24 hours on business days

ProfitPulse is developed by Teconce LLC, an Envato Elite Author with 14+ years of WordPress development experience.

ProfitPulse WooCommerce Profit Calculator WordPress Plugin